Learn How to Do Pay Per Click with Our Online PPC Training

Pay per click is one of the most profitable advertising and marketing channels, mainly because of the high ROI and the results that can be observed very soon. PPC brings immediate traffic and can generate significant sales within weeks. While search engine optimization is usually an investment in your site’s future value, its effect is usually seen in months while it also benefits you for years.

Why PPC cannot be ignored

We recommend implementing search engine optimization in parallel with PPC, because of their complimentary pros and cons. The information you obtain running PPC will give you the data to adjust your organic SEO strategy. No keyword research can supply you with more exact info about what keywords convert well on your site than analysis of your paid search campaign traffic and conversions.

One more reason to recommend PPC for new sites is the traffic it can generate quickly. Use this traffic to perform usability and conversion testing. If your site has some technical or marketing issues you may not notice them and take measures to get rid of them for months because of lack of traffic. Pay per click traffic helps to identify such problems faster.

Besides the above-mentioned pros of using this advertising channel, PPC exposes your brand’s name and message to new prospects. This way your brand is promoted only to the most qualified prospects, who search for the keywords related to your business. Paid search campaigns will not completely substitute branding activities, but they are a good idea for companies with relatively low advertising budgets.

Become an expert with our PPC Training

PPC search engines let you set up an account quickly and easily, but some of them demand that your ads pass an editorial review before going live. Compared to waiting for organic SEO results, that sometimes become noticeable after weeks or months, waiting a few days for an editorial review won’t seem to be a great disadvantage.

The automated bid structuring provided by Google AdWords is enough for the first few times you do PPC, but soon you’ll want to manage your bids manually. You can learn to do this by yourself: read special forums and ask questions, find experts you can trust, read their blogs and advice. But you will need to spend some time trying to separate the PPC wheat from the chaff. It’s better to learn from us.

PPC campaigns are hard to manage, in spite of the easy set up; they can be frustrating if you do not know what you are doing. A newbie will hardly understand what keywords to target, how not to waste the PPC budget and how to convert traffic into sales/actions. If you decide to study by yourself, be ready to waste money with trial and error and only over time you will become a seasoned PPC expert.

The aim of our PPC Training is to save you from wasting your time and money and make your PPC campaigns effective from the very beginning. We offer you our pay per click help and will teach you to write ads that attract visitors who convert into buyers, show you how to track customers and manage bids, tell you about geo targeting and propose landing page building tips. Take our PPC Training and get ready to start creating your new paid search campaigns or optimizing your existing ones the right way.