Optimize Your Email Marketing Strategies with Our Email Marketing Course

Email Marketing is still one of the most cost-effective forms of digital marketing and often becomes a basis of all online marketing strategies. Its low cost, reliability and high return on investment explains this popularity.

However, it’s getting harder and harder to attract subscribers and engage them effectively without breaking your brand’s image. Lack of guidance in best practice and issues with spam is one of the reasons of poor Email Marketing campaigns.

Why you should adjust your email strategies

You may achieve significant results with Email Marketing without investing much money and time. So you can test whether this marketing channel is effective for you without a great waste of time and money as well.

Email Marketing helps you to communicate with your customers and prospects effectively, instead of passively waiting for them to come back to your website. Email messages are easily targeted and personalized; you may persuade your client base to purchase your products with special offers and value-added services specific to an individual.

High Email Marketing ROI is well-known among marketers. According to research conducted by the Direct Marketing Association, Email Marketing was expected to generate an ROI of $42.08 for every dollar spent on it in 2010, and this is higher than any other marketing channel. However, you are not assured of great results, if you do not know how best to use marketing emails for your business success. And of course you should not focus only on your ROI. Having a great long-term relationship with your customers is the main goal of your Email Marketing strategy.

Email Marketing has one more advantage – you can measure its results in terms of direct responses. So you can optimize your Email Marketing strategy according to open-up, click-through and conversion rates. Always analyze your email campaigns and you will have comprehensive information to plan your future marketing activities.

Optimize your Inbox deliverability and ROI with our Email Marketing course

Our Email Marketing course is appropriate for everyone in charge of delivering Email Marketing campaigns both in house and on the agency side. Whether you are an Email Marketing newbie or a marketer who feels that your existing campaigns could bring you better results, we will have a suitable training course for you. With our Email Marketing course you will understand how to achieve and implement more effective email campaigns.

Our training course will teach you how to use your Email Marketing strategies as a part of an integrated marketing plan. Besides mastering the six-step process of Email Marketing, learning how to work with your mailing lists, observing the best practices of subject line and message writing, you will learn from us how to track delivery and response, build and maintain a newsletter, show ads in your mailings and know the legal aspects of Email Marketing.

Covering best practices and using case studies and quizzes, our Email Marketing course will be your irreplaceable practical guide to digital marketing. Because of the structure of our course, you can immediately apply what you’ve learned and improve your Email Marketing strategies.