Web CEO Ltd. confirms that the holder of the certificate is competent to provide expertise, consulting and services in the following fields of Internet Marketing:

• Search Engine Marketing
• Social Media Marketing
• Web Analytics
• Bid Management
• Email Marketing
• Affiliate Marketing

The Professional "Internet Marketing" Course covers the following skills:

• Internet niche research, advanced keyword competitiveness analysis and keyword strategy;
• On-page and off-page search engine optimization for enhanced Web visibility;
• Advanced and site-specific optimization techniques;
• Website structural optimization;
• Rank monitoring and ranking trends analysis;
• Setting up link partnerships, improving link popularity and external site theme;
• Site quality assessment and site quality management;
• Applying effective social media tactics;
• Social media optimization;
• Advertizing in social media;
• Tracking your performance in social media;
• Web analytics, visitors' behavior analysis;
• Website conversion and ROI analysis and improvement;
• Advanced PPC strategies;
• Advanced Bid management;
• Setting up, running and analyzing email marketing campaigns;
• Setting up affiliate programs and optimizing their performance.